Introducing a fresh newsletter format designed to deliver actionable insights straight from our team of financial services and fintech marketing and sales experts. Get ready to elevate your game with proven tactics and actionable solutions.
Don’t Hire the Wrong Marketer
Your marketing team—whether in-house, outsourced, or some combination thereof—is arguably the single most important tool you have for driving growth at your firm. Kelly offers some great tips, including prioritizing candidates with a proven track record of success in similar businesses.
Dan reminds us that Google is an advertising business—to the tune of $305.63 billion in revenue last year. They’re a useful platform to drive qualified web traffic, but he cautions us to use a strategic approach to ad management and understanding performance.
Success in sports hinges on a well-executed playbook. The same holds true in sales, says Kyle. A comprehensive sales playbook typically outlines the strategies and tactics needed to consistently hit your targets. Key components include prospecting and lead generation, qualification, needs identification, competitive differences, and more.
In today’s digital age, capturing attention is harder than ever. You have about five seconds to hook potential customers and convey your value proposition, says Melissa. A strong brand identity is the cornerstone of this process, clearly communicating who you serve, what sets you apart, and how you solve problems. See why brand building is the foundation for building trust, loyalty, and ultimately, a thriving business.
