insights for those who have big goals & little time to waste.
From the Marketing Universe...
Your monthly dose of knowledge we’re nerding out about:
Give the people – and the platforms – what they want: In this case, it’s zero-click content, or content that can be consumed natively in a social media feed without leaving the platform. You’ll have to prioritize different success metrics, yes, but this article from SparkToro explains why that’s worth it.
We don’t typically recommend press releases as an SEO play – but there was a time companies used them to boost rankings. That’s still possible, although indirectly, and the catch is exactly what it should be: Your news needs to be newsworthy to drive relevant attention and high-quality links.
If You Know You Know …
And trust us, you should know.
Whichmarketing mountainis your business currently climbing? It’s probably not the third – yet – and here’s why.
Nominate a service provider or asset manager you love – including your own! - for the Institutional Asset Manager Awards. Submissions close 10/14.
The succinct and brilliant Dan Natale, Head of Digital Marketing and Demand Gen, dropping subject line 🔥 in <280 characters:
Let's Hear It For ...
A round of applause for these movers, shakers and change-makers.
Andes Wealth, Bento Engine, intelliflo, Orion, RFG Advisory and SMArtX on their newly crowned WealthieAward-Winning solutions!
Advisor Circle’s Future Proof Festival, for going full-court press on a vision unlike anything the industry has seen, and delivering at every level, from the So-Cal vibe to the compelling content to the next-level creativity. 10/10 will go again.
Alex Murguia and Wade Pfau of the RISA, featured in Investment News for their groundbreaking (direct quote) Retirement Income Style Awareness profile enabling advisors to deliver retirement income strategies best suited to their clients’ personalities.
Bento Engine needs a trophy room for all the hardware they’ve been collecting this month: first a Wealthie, then anAite-Novarica Group Digital Startup of the Year: Advice award, plus top-notch integration accolades from Craig Iskowitz’s EZRA Group 👏
We're Here For It …
Catch us at these upcoming events (or see where we’ve been spending some of our time).
Beacon Strategies’ Roundtable sessions are back in action! Request your invitation to October’s Denver-based discussion,The New Age of Marketing, held at the Ritz Carlton 10/19 - 10/21.
First bonds, now recessions – in their latest on-demand webinar, the Helios team does what they do best: Applies deep, quantitative research and analytics to the market topics making headlines, so advisors can explain what’s actually going on to their clients.
Put It To Work …
We’ve done the work so you can see the return.
Landing pages play a big role in your marketing success, but it’s not always easy to figure out what to include on them – or where. Use our mockup as a guide when you’re building your next product, service or solution landing page.
