insights for those who have big goals & little time to waste.
From the Marketing Universe...
Your monthly dose of knowledge we’re nerding out about:
We’re intrigued but not surprised by thisMarketing Brew articlesuggesting that the Chief Marketing Officer role a) has a remarkably short tenure, and b) is one of the most challenging positions to hire for, since marketing leaders are increasingly expected to be jack of all trades and also master of all trades.
ThisMoz guide to Google Business Profiles (GBP)is a true playbook for GBP creation and optimization. Begin at the beginning if you’re brand new to GBP; if not, skip to the basic-but-helpful seven steps for driving local business growth.
YouTube recently rolled out its handles feature for all users to make it easier for people to mention your company in comments, posts and tags. Choosing and changing your handle is simple - we’ve got all the details here.
If You Know You Know …
And trust us, you should know.
We’ve got BIG NEWS coming (very) soon – and while we can’t give the details away yet, here’s a hint: 🎧📹🚀. Keep an eye on social media next Friday for the full reveal 👀
Speaking of social media…is yours all about you? Here’s a simple but effective framework for changing that…and three powerful reasons you should.
2023 T3 Conference sponsorships are open – including a BOGO for advisory firms through early November (code BOGO2023) – but filling up fast. Check them all out and secure yours before they’re gone.
Did we mention we’re officially partnering with T3 to help sponsors level up their event presence? Leave the lame swag and wrinkled table skirt behind, and get in touch with us here to bring your A-game to Tampa.
Let's Hear It For ...
A round of applause for these movers, shakers and change-makers.
The investment experts at Helios on the launch of Helios Tools as revolutionary a way to quickly and efficiently customize investment models for clients.
RFG Advisory for their second annual Crush it For Charity Challenge, an athletic-based fundraiser benefiting the Boys and Girls Club of America, kicking off 11/1. Follow them on LinkedIn to stay in the loop!
Our friends at GeoWealth, who recently doubled their model marketplace menu (say that 3x fast) with vetted asset managers to give RIAs more control and customization capabilities.
We're Here For It …
Catch us at these upcoming events (or see where we’ve been spending some of our time).
After 2 years in a virtual setting, the vibe at next week’s Schwab IMPACT in Denver is going to be 🔥– and there are plenty of compelling virtual options, too!
Registration for Orion Ascent 2023 is open! With keynotes spanning DE&I, client experience, magic⚡and bucket-list building, plus a can’t-miss final night concert (naturally), you’ll want to grab your ticket now (lock in that early bird pricing before 11/15).
Put It To Work …
We’ve done the work so you can see the return.
It’s clear that in-person events are back – but if you want to make the most of your presence at an upcoming conference, you can’t simply go back to doing what you did pre-pandemic. Check out our 7 tips and start getting more bang for your buck at industry events 👇
