insights for those who have big goals & little time to waste.
From the Marketing Universe...
Your monthly dose of knowledge we’re nerding out about:
Google is pulling rank - literally - to deprioritize what it calls ‘unhelpful’ content, and ensure content that actually answers searchers’ questions - with expertise and specifics - rises to the top.
Considering cutting brand-building expenses? Think again, says this Entrepreneur article (and us). In tougher economic times, your brand could be the only competitive weapon you have. Keep it sharp.
Speaking of investing in brand experience…we’ve said this before, but it’s worth repeating: Your digital game has got to be on point. From the article: “Consumers are only one click away from your competitors.”
The incomparable Gary Vee, Neil Patel and a stacked roster of marketing giants put together a can’t-miss Marketing Director Course kicking off September 17 - we’ll be there!
If You Know You Know …
And trust us, you should know.
Still using ‘Get a Demo’ as your go-to CTA? Most of your prospects probably aren’t interested – yet. Here’s what to do instead to move them through the buyer journey
A round of applause for these movers, shakers and change-makers.
intelliflo, Practifi, and the other fintech innovators selected to demo their 🤯 solutions on the Huntington Beach boardwalk at this year’s Future Proof Festival
Dave Grohl and the Foo Fighters (you read that correctly) for inspiring Silver Oak’s Billy Hopkins to chase his dream of building a home for independent advisors
Wealthmanagement.com's packed 2022 Mid-Year Outlook, which includes thoughtful observations on inflation, the market, M&A, advisor value, practice management and more – skim or dive all the way in here
We're Here For It …
Catch us at these upcoming events (or see where we’ve been spending some of our time).
Heading to Future Proof Festival? Catch up with Intention.ly’s Kelly Waltrich over a vodka (or two) on the boardwalk! Set up happy hour here 🥂!
Advice Engagement Tech groundbreakers Bento Engine join Asset-Map, FP Alpha and other visionaries to talk about why their movement is the future of financial services; catch it live Wednesday, 8/31 at 1 PM ET
Site Map Template: Building - or rebuilding - a website? Grab this template to outline your hierarchy, keyword needs, meta descriptions and key page themes.
