Everyone's Not

Starting a Blog Doesn’t Make You a Marketer (and other Misconceptions)

October 21, 2021

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So you wrote a blog post, and now you think you’re a marketer.

 Did you…

  • Check what your competitors are saying about the same topic, product, or service?
  • Do keyword research to optimize your search engine rankings?
  • Analyze past blog performance to determine what’s resonating and what isn’t, then use that data to inform your writing?
  • Use internal and external links within your copy?
  • Make sure what you’re writing aligns with your larger brand story?

 

If you didn’t, you wrote a blog post. Full stop. You can’t quite call yourself a marketer yet.

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