The weird, the wild, the WTH…every month, we’re sharing the industry observation, marketing mystery, or growth dilemma that gets our team fired up.
This Month: You Don’t Need More Leads
One pervasive theme we’ve heard from prospects over the years keeps resurfacing: “We need more leads.”
Do you? Or do you need to prioritize better follow-up?
We’ve consistently driven hundreds of qualified leads, from high-net-worth investors to ICP advisor recruits, to advisory firms over the years. It shouldn’t come as a surprise that the firms with the highest conversion rates follow up immediately and nurture leads consistently across multiple channels, with plenty of opportunities for engagement and interaction.
We’re not talking about being pushy or invasive; we’re talking about providing consistent, ongoing value to stay top-of-mind for prospects.
The firms that just want to continue stuffing the top of the funnel send a single email or make one aggressive cold call and claim the lead was bad.
We get it; seeing leads flow into your CRM is exciting. But if they just sit there collecting digital dust, you’re wasting time and money.
If you’re still sending a single follow-up email and calling it lead nurture, we’ve got you covered. We put together a lead nurture playbook to help turn top-of-funnel activity into revenue, intentionally and systematically.
Read it below, give it a try, and let us know if you need support.
